In this webinar, Radiocentre Ireland introduces the Campaign FX audio effectiveness research. CampaignFX is a new approach to radio advertising evaluation.  It focusses on measuring campaign outputs, key ‘upper funnel’ brand advertising metrics such as brand awareness, advertising awareness, brand consideration and category entry point analysis.  This methodology benchmarks the performance of a brand against its competitive set and uses a tried and trusted Test versus Control sample methodology to determine heavy medium radio exposure versus light/non exposure in terms of campaign outputs. The research findings will be presented by UK research company Colourtext, a company that focuses on advertising research for all media platforms.  

This unique research presents new insights on the effectiveness of audio advertising, and it is a webinar not to be missed. The webinar takes place on Thursday, the 21st of March at 12pm. Click the button below to register.

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