This worldwide group of trade bodies representing radio companies and sales houses will widely promote and demonstrate the power and value of audio in the media landscape by sharing best practices and speaking with a unified voice.
This cooperation across continents will underline the many strengths of radio, its unique marketing power and the media mix opportunities created by audio innovations in ad tech and data. In short – how listeners and marketers alike can join the thrilling evolution of this mobile, multi-platform medium.
• Radiocentre (UK),
• Radiozentrale (Germany),
• Audify (Netherlands), RAB (US),
• RadioMedia (Finland),
• Bureau de la Radio (France),
• VIA - Association of AV Media (Belgium),
• ACR - Associaciò Catalana de Ràdio (Spain),
• Radiocentre Ireland (Ireland),
• FCP AssoRadio (Italy),
• Radio Connects (Canada),
• Association of Austrian Commercial Broadcasters (VÖP),
• Commercial Radio Australia,
• and egta - International Association of TV & Radio Sales houses.
Lucy Barrett, Client Director at Radiocentre UK, is the inaugural President.
“I am honoured to be the first president of the newly formed World Radio Alliance. The time is absolutely right to join forces and speak with a collective voice. Over the last decade we have seen the rise of more commercial audio formats such as music streaming services and podcasts, yet commercial radio’s dominance in the sector remains pretty much intact. But, as is so often the case in the world of media, expectations and perceptions relating to the growth of the new formats are disconnected from this reality. As the world has become smaller, with media decisions often taken across whole regions and continents, it’s crucial we come together to tell the success story of radio in a consistent and unified manner.”
Lucy Barrett
President of World Radio Alliance & Client Director at Radiocentre UK
