The JNLR report, covering the full year 2022 shows that Radio enjoys huge listenership with 91% of Irish adults and 87% of 15-34 year olds' listening to radio every week.
The daily listenership levels are also hugely impressive with the daily audience growing by a further 25,000 with 3.2 million adults listening to radio every single week day which is 78% of the adult population. 68% of 15-34 year old's listening to radio each weekday while over 2.1 million adults listen to their local or regional station every single week day.
There is a steady increase of listening through devices with 5.4% of all adult listening now through a smart speaker while listening via a mobile device accounts for 3.3%of all radio listening. This increases to 8.6% of all listening through a smart speaker and 6.9% of listening is through a mobile device for the younger 15 to 34 age cohort.
The ability to access content easily and the quality and popularity of Irish radio is shown by this JNLR release reporting that the average adult is listening to radio content for over 4.3hours each day.
Ciaran Cunningham CEO Radiocentre Ireland said
“I am delighted to see that radio In Ireland is continuing to attract record audiences. The fact that millions of listeners are tuning in every single day is testament to the hard work and investment from radio stations up and down the country. Radio listening is booming and today’s figures are a great reminder that Irish radio is a central part of people’s lives. As a commercial medium, radio gives brands a way to speak to millions of people every day”
