The JNLR/Ipsos report, covering the period January to December 2024 shows that Radio is enjoying record levels of listenership with 3.9 million people now listening to radio every week, growing by 105,000 listeners compared to the same 12 month period previously (Jan-Dec ’23). The average weekday audience listening at any time between 7am to 7pm is now at 1,095,000, the highest recorded average audience ever. This clearly shows that despite competition from so much media, Irish people have a deep passion for live radio and listen in increasing numbers across broadcast and online platforms.
Other key results from the latest JNLR/Ipsos survey are:
· 90% of all adults and 85% of 15–34-year-olds listen to radio every week.
· The daily listenership levels are also hugely impressive with the daily weekday audience now at 3.47 million, growing by 72,000 listeners.
· 69% of 15-34 year olds listen to radio each weekday, while daily weekday listening levels for the hard to reach 15-24 year old cohort is also very impressive with 65% listening each weekday.
· Listening levels to local and regional radio continues to be very strong with over 2.2 million adults listening to their local or regional station every single weekday.
· The Irish Audio Report which was published in November last year and measures all forms of audio listening, revealed there is universal listening to audio content with 97% of adults listening every week. Live radio dominates audio listening with a 76% share of total audio listening followed by music streaming with a 12% share while YouTube Music has a 6% share and podcasts a 3% share of audio listening.
· In terms of how people listen, 12% of all radio listening is now through a connected device with 7% of all listening through a smart speaker while listening via a mobile device is at 3%.
· For the younger 15 to 34 age cohort, 22% of all their radio listening is now through a connected device with a smart speaker accounting for 8% of all 15-34 listening, while listening through a mobile device also accounts for 8% of all radio listening for this audience.
Source: JNLR/Ipsos 2024-4 (January to December 2024), JNLR/Ipsos2024-2 Audio Module (Apr’24 – Jun ’24 3 month data)
Below the infographic displays key date from the latest JNLR release and by clicking the button below, you can download a presentation that covers all the main details from the latest JNLR.
