Having launched CampaignFX earlier this year, this webinar looks at the meta data that this new research initiative provides. Analysing detailed metrics for 31 brands across 5 product categories, the research focusses on measuring the real impact of audio campaigns. It measure show audio campaigns deliver against key metrics such as brand awareness, advertising awareness, brand consideration and Category Entry Point analysis. The research findings will be presented by UK research company Colourtext, a company that focuses on advertising research for all media platforms. Register to attend the webinar by clicking the link below.
