The latest JNLR/Ipsos report shows that Radio enjoys huge listenership with 90% of Irish adults and 85% of 15–34 year olds listening to radio every week.
The daily listenership levels are also hugely impressive with the daily weekday audience now over 3.4 million, growing by 71,000 listeners compared to the same 12 month period previously (Oct ‘22-Sep ’23).Listenership for 15–34-year-olds also increased with 69% of this age group listening every weekday. 15 to 24 year olds also love their radio with 66% of them listening to radio every weekday, with 15-24 listeners growing by 13,000 compared to the same 12 month period previously . Listening levels to local and regional radio continues to be very strong with over 2.2 million adults listen to their local or regional station every single weekday.
The ability to access content easily and the quality and popularity of Irish radio means that this latest JNLR shows that the average adult is listening to radio content for 4.1 hours each day.
12% of all radio listening is now through a connected device with 6.5% of all listening through a smart speaker while listening via a mobile device is at 3%. For the younger 15 to 34 age cohort, 22% of all their radio listening is now through a connected device with a smart speaker accounting for 7.9% of all 15-34 listening while listening through a mobile device is at 8.6% for this audience.
