In this Q&A session, Sarah McInerney asks the panellists Robert Heath, Craig Mawdsley, Bridget Angear and Andrew Tindall to elaborate on the topics they presented on: The hidden power of advertising, attention and whether it really matters for building brands, the business case for humour in advertising and how brands can create audio that stirs passions and drives profit.
You can see a recording of the panel discussion by clicking the link below.
