Sarah McInerney joins Ralph van Dijk, Eardrum and Steve Keller, SiriusXM following their presentations to talk further about brands defining their audio strategy and why brands need to adopt "next practices" that harness the profound physiological and emotional impact of sound to influence consumer behaviour, shape brand perception, and build long-term brand equity can have a profound impact on a brand’s profitability in market.
You can see a recording of the panel discussion by clicking the link below.
