The Irish radio advertising market enjoyed revenues of €113 million for the January to September2023 period, up 2% on the same period last year. Revenue for quarter 3 (July to September) was up 1%, compared to the same period last year.

The €113 million revenue was made up of €86.5million of spot revenue (radio commercials) which was flat for the January to September period. The trend towards increased investment in non-traditional solutions continues with branded content revenue (sponsorships, partnerships, content solutions) up 7%, with revenues of €21.5 million, while digital audio revenue continued to grow substantially, up 35% for the period, with revenues of €5.1 million. The digital audio revenue is made up of revenue from Irish radio operators, it does not include revenue from global audio players such as Spotify or Acast. Revenue from media agencies came to €77.7 million, up 1%while revenue coming directly from advertisers was €35.3 million, up 5%.

Sectors that showed strongest growth were motors, pharmaceutical, travel/transport and business to business. The largest decline in category spend over the period came from Government. The audio sector continues to outperform the market with latest estimates suggesting the that total Irish advertising market is showing a decrease in revenue of between 1% and 2% for the January to September 2023 period.

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