The Irish radio advertising market enjoyed revenues of €77.9 million for the January to June2024 period, up 2% on the same period last year. The €77.9 million revenue was made up of €59.5 million of spot revenue (radio commercials) which was flat for the period. Branded content revenue (sponsorships, partnerships, content solutions) came to €14.8 million, up 9%, while digital audio revenue was €3.5million for the period, up 8.3%. The digital audio revenue is made up of revenue from Irish radio operators, it does not include revenue from global audio players such as Spotify or Acast. Revenue from media agencies came to €54.2million, up 2.6% while revenue coming directly from advertisers was €23.7million, flat versus the same period last year.

The largest spending categories on radio continue to be retail, household services (utilities, telco’s),government, finance and motors although finance has seen a decline in spend in2024. The current need to provide very detailed yet clear terms and conditions for financial products is a challenge on an audio platform. In consultation with the relevant authorities, there may be an opportunity to explore alternative methods that provide clear and relevant information to listeners but do so in a way that does not preclude brands with financial products from using audio to communicate to customers and potential customers.

Revenue by quarter, broken down by spot,branded content and digital audio revenue is listed below.

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