Total revenue for Irish radio operators in 2024 came in at €164.2 million, up 0.2% versus 2023.The €164.2 million 2024 revenue was made up of €127.2 million of spot revenue(radio commercials) which was flat for the period. Branded content revenue(sponsorships, partnerships, content solutions) came to €29.1 million, which was down 1.2% while digital audio revenue was €7.9 million, up 9% for the period. The digital audio revenue is made up of revenue from Irish radio operators, it does not include revenue from global audio players such as Spotify or Acast. Revenue from media agencies came to €114.6 million, up 0.6% while revenue coming directly from advertisers was €49.6 million, down 0.8%.
Largest product categories in 2024 for the sector were retail, household services, Government, motors and finance and largest year on year growth came from household appliances and motors.
Revenue by quarter, broken down by spot, branded content and digital audio revenue is listed below.
