Publicis Dublin captured the Grand Prix at last nights inaugural Irish Audio Awards, held in Smock Alley Theatre for their work with Virgin Media. They also won in the Consumer and Casting categories. Other winners on the night included OneCore Media, Boys + Girls, The Public House, RAYGUN, Event Junkies, Symphonic, WLR FM and Bauer Media Audio Ireland. The awards event took the form of a radio show with Sean Moncrieff interviewing journalist Paul Howard, creative agency leaders including Deirdre Waldron, TBWA, Rory Hamilton, Boys and Girls and Alex Ingarfield from Droga5.
In the Insight section, you can hear from John Fix, the person who led P&G's significant increased investment in audio in the U.S. He explains how and why P&G invested heavily in audio and how they measured its success.
